Third, organic search is a stable part of every research process nowadays, which means that most customers are present on this channel.īack in 2014, a collaborative study between Google and Millward Brown Digital showed that 90% of users leveraged organic search in their research process and performed 12 searches on average engaging on a specific brand's site-and that was just in the B2B industry! Second, it’s free traffic that sometimes takes a while to ramp up, but once it’s rolling it can constantly bring in new customers for nearly zero cost. First, it’s very qualified because as soon as a user searches for a specific product, she’s in the late stage of the research process. Organic search to product pages is a vital source of traffic, for a couple of reasons. They’re where the sale is made and where the value to the user has to be the strongest. Product landing pages are the most important type of page for any ecommerce business.
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